What is Cookie Clarity? Cookie Clarity provides free resources to help website owners be transparent about cookie usage. A Cookie Clarity logo featured on your website allows visitors to click through to a page, bespoke to the site, which tells the website visitor more about the cookies that are being used..

Is your business compliant with EU legislation? An amendment to the Privacy and Electronic Communications Directive known as the EU Cookie Directive came into effect on 25 May 2011 that requires website owners to be transparent with website visitors about how cookies are used.

Protect yourself from the new EU directive regarding cookies

1. Download logos

Click here to download Cookie Clarity logo suite

Simply download your Cookie Clarity logo suite which includes both web friendly PNG format (12Kb) and print quality JPEG format (1Mb).

The logo comes with and without the wording 'cookie clarity' to help where digital space is at a premium. A version has also been created that features the wording 'our cookie clarity statement'. Also included is a handy user guide PDF. By downloading our logos you agree to the logo licence terms.

2. Create web page

Click here to see our example wording

Create a Cookie Clarity page on your website using the larger logo versions as a title for the page. We have included several examples of Cookie Clarity wording on our site.

If you have bespoke needs, please contact our recommended privacy law specialist, Pritchetts. Alternatively, you may be able to extract the cookie section straight from your existing Privacy Policy or work with your own lawyers to create the new page.

3. Use and promote

Click here to forward a link to this website

Feature one of the logos prominently on your website and create a click-through to your Cookie Clarity page. This page should explain what type of cookies you use and provide helpful links - for example, to opt out of Google Analytics tracking.

Then simply promote your transparency to visitors to inspire their confidence when browsing your website. You can also use the logo in press advertising and on your printed marketing materials. Forward a link to this site to encourage other organisations to use Cookie Clarity.

Email us at info@cookieclarity.com with your comments and ideas.

Get cookie wise with Cookie Clarity

Cookie Clarity is brought to you by:


Marketing Insight
(co-founder of Cookie Clarity)

We provide advice and consultancy in market research, customer relationship management, data protection and digital analytics.

Law Firm

We are a niche independent commercial law firm specialising primarily in the provision of legal and consultancy advice in respect of European data protection and freedom of information legislation.


Graphic Design
(co-founder of Cookie Clarity)

We deliver quality graphic design and artwork solutions to a wide range of clients. Specialising in advertising, branding, promotions and web design. Creative solutions, professionally delivered from x4 Labs results.